The Lego Store in Leicester Square keeps the strangest hours of any big shop in the West End. Monday to Saturday it runs 10am to 10pm, which is four hours later than most of Oxford Street. On Sunday it closes at 6pm after opening at noon, giving you a six hour window against the weekday’s twelve.
So the quiet time is a weekday evening after about 7pm, when the square is busy with cinema crowds but the shop has emptied of families. The worst time is Sunday afternoon, when the shortest day meets the biggest queues.
We read the store’s own page on 10 October 2026.
Where it is
3 Swiss Court, W1D 6AP, which is the pedestrian passage on the north side of Leicester Square rather than the square itself. The phone number is 020 7665 0413.
What is inside
The store lists a Pick and Build Wall, a demonstration table, Build a Minifigure, and a Minifigure Factory where you design your own. The Mosaic Maker, which turns a photograph of you into a Lego portrait, is the one people travel for. Gift cards are accepted, and the Lego Insiders rewards programme runs here with early access to some releases for members.
Events listed include Little Builder classes and private shopping evenings for Insiders members.
What the store does not publish
There is no published queue policy for the Mosaic Maker or the Minifigure Factory, and no statement of whether either takes bookings or works walk-in only. Given both have a fixed throughput and the store sits on one of the busiest squares in London, that is the thing worth ringing ahead about if it is the reason for your visit.
Opening hours can also be suspended for private events, which the store notes against individual dates rather than as a standing rule, so check the day before you travel.
LEGO Store London, Leicester Square
- Address
- 3 Swiss Court, London W1D 6AP
- Nearest
- Leicester Square or Piccadilly Circus
- Hours
- Monday to Saturday 10am to 10pm. Sunday midday to 6pm. Individual dates can close early for private events
- Booking
- Not needed to browse. The store publishes no booking or queue policy for the Mosaic Maker or Minifigure Factory, so ring 020 7665 0413 if that is the reason for your visit
- Price
- Free to enter
- Standing
- The flagship Lego store on Leicester Square, with a Pick and Build Wall, a demonstration table, Build a Minifigure and the Minifigure Factory
How to get in
Open until 10pm Monday to Saturday, which is later than most West End shops, and only midday to 6pm on Sunday. The quiet window is a weekday evening
Where to go next
The Odeon Leicester Square is across the square, and Hamleys is the other big toy shop.
Things to do in the rain covers the rest of the indoor options.
Questions we get asked
What are the Lego Store Leicester Square opening hours?
Monday to Saturday 10am to 10pm, and Sunday midday to 6pm. Individual dates can close early for private events, so check before travelling.
Where is the Lego Store in London?
At 3 Swiss Court, W1D 6AP, in the pedestrian passage on the north side of Leicester Square. Leicester Square and Piccadilly Circus are the nearest stations.
What can you do at the Lego Store Leicester Square?
There is a Pick and Build Wall, a demonstration table, Build a Minifigure and a Minifigure Factory where you design your own, alongside the Mosaic Maker that turns a photograph into a Lego portrait.
Do you need to book for the Mosaic Maker?
The store does not publish a booking or queue policy for it, or for the Minifigure Factory. Ring the store on 020 7665 0413 to check before making a special trip.
When is the Lego Store quietest?
A weekday evening, after about 7pm, when it stays open until 10pm. Sunday afternoon is the worst combination, with the shortest opening hours and the heaviest crowds.
Written by Robert J Wills, no. 446 in the guide.
Last checked 10 October 2026 against the venues' own published information. Nobody pays to appear here and we take no bookings.
