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Independent, London 465 guides to London Nobody pays to appear Every price checked at the source We take no bookings Est. 2026

Things to Do

No. 117

Jermyn Street Opens on a Saturday and Savile Row Does Not

The shirtmaking street keeps shop hours, publishes its prices and will sell you something the same afternoon. Four houses checked at source, including the only door in St James's open on a Sunday.

Written by Robert J Wills
Updated 3 Oct 2026
Reading time 10 min
Last checked 28 Sep 2026
A men's outfitter window with suited mannequins and stacked bolts of cloth, the street reflected in the glass

Savile Row is five minutes north of here and it shuts at five, all weekend, every weekend. Jermyn Street opens on a Saturday.

That is the practical difference between the two streets, and it is the reason a visitor with one free day should come here instead. Jermyn Street publishes its prices, keeps shop hours rather than workshop hours, and will sell you something you can carry out of the door.

There is a catch, and it is the same catch the Row has: the bespoke departments are round the corner. Turnbull & Asser cut bespoke shirts on Bury Street, not on Jermyn Street. Trumper shave on Duke of York Street. The name is a district as much as an address.

The shirtmaker

Turnbull & Asser, 71 to 72 Jermyn Street

At the same address since 1903, and shirtmaker to the King by warrant.

Turnbull & Asser

Address
71 to 72 Jermyn Street, SW1Y 6PF. Bespoke is at 23 Bury Street, SW1Y 6AL, and there is a third London site, The Room, at 4 Davies Street in Mayfair
Nearest
Piccadilly Circus, four minutes. Green Park, five
Hours
Monday to Friday 9am to 6pm. Saturday 9.30am to 6pm. Sunday closed
Booking
020 7808 3138 direct to the Jermyn Street shop, or 020 7808 3000 for Bury Street. Bespoke and the Davies Street room are by appointment
Standing
At 71 to 72 Jermyn Street since 1903, with many of the original fixtures still in place. Holds the Royal Warrant of King Charles III, first granted when he was Prince of Wales in 1980

Two rules govern a first bespoke shirt order and they publish both. There is a minimum of four shirts, because the first one is a sample. You are then asked to wear and launder that sample three times before the final pattern adjustments are made, so the cloth settles to its true shape before anyone commits. Over a thousand fabrics, patterns cut on site and then digitised at their Gloucester workshop. The King visited that workshop in 2013 and had a turn at the sewing machines. Ready to wear is on Jermyn Street, bespoke is round the corner on Bury Street: do not walk to the flagship expecting to be measured.

The outfitter the Blitz could not move

New & Lingwood, 53 Jermyn Street

Founded in Eton in 1865 by a Miss New and a Mr Lingwood, who then married each other.

New & Lingwood

Address
53 Jermyn Street, SW1Y 6LX, on the corner of the Piccadilly Arcade. Also 23 Motcomb Street in Belgravia, 14 Chiltern Street in Marylebone, 118 High Street in Eton and a shop in New York
Nearest
Piccadilly Circus or Green Park, both about five minutes
Hours
Monday to Friday 9am to 6pm. Saturday 10am to 6pm. Sunday midday to 5pm
Booking
Customer services 0800 083 5102, Monday to Friday 10am to 6pm, or contact the Jermyn Street store directly
Standing
Founded 1865 by Elisabeth New and Samuel Lingwood, official outfitters to Eton College, and on Jermyn Street since 1922

Their own history is the best story on the street. The Jermyn Street shop opened in 1922, was destroyed in the Blitz, and they came back to the same street rather than move, taking number 53 on the corner of the Piccadilly Arcade. They have outfitted Eton College from the same Eton site since 1865, in some families for five generations. The shoemaker Poulsen Skone joined the company in 1972, which is why the shoes are better than an outfitter’s shoes usually are. Bespoke and ready made shirts, hosiery and shoes, plus the loungewear and dressing gowns they are now best known for.

The one open on Sunday

Paxton & Whitfield, 93 Jermyn Street

Cheesemongers since 1797, and one of the two doors on this page that open on a Sunday.

Paxton & Whitfield

Address
93 Jermyn Street, SW1Y 6JE. Also Chelsea, Bath and Canterbury
Nearest
Piccadilly Circus, four minutes. Green Park, six
Hours
Monday, Tuesday, Thursday, Friday and Saturday 10am to 6.30pm. Wednesday 10am to 6pm. Sunday 11am to 5pm
Booking
020 7930 0259 or jermynstreet@paxtonandwhitfield.co.uk
Standing
The first Paxton & Whitfield shop opened in 1797, over 275 years of trading, and Jermyn Street is the oldest of the four branches

The black and gold shopfront is the one people photograph, and it opens on a Sunday, which used to make it the only answer here on a weekend. New & Lingwood at 53 now open on Sunday too, so you have two. Cheeses are matured in their own rooms rather than bought in ready. They run an events space, a wholesale service and free wedding and events cheese consultancy, and there are tastings and a cheese club if you want more than a counter visit. Note the Wednesday oddity: it closes half an hour earlier than every other weekday, for no published reason.

The barber

Geo. F. Trumper, Duke of York Street

Just off Jermyn Street, and the rarest thing in London grooming: a full published price list.

Geo. F. Trumper

Address
1 Duke of York Street, SW1Y 6JP, a minute off Jermyn Street. A second barber shop at 9 Curzon Street, W1J 5HQ in Mayfair
Nearest
Piccadilly Circus or Green Park for Duke of York Street. Green Park for Curzon Street
Hours
Duke of York Street: Monday to Friday 9am to 5.30pm. Saturday 9am to 5pm. Closed Sunday
Booking
By appointment, and a deposit is taken at the time of booking
Price
Hair cut from 45 pounds. Wet shave with hot towels from 50. Head shave from 50. Full beard trim and shaping from 30. Moustache trim, curl and wax from 15. Threading from 15. Shaving lessons at 100 pounds with a cartridge razor and 150 with an open razor
Standing
Barbers and perfumers, trading for well over a century, with their own shaving creams, soaps and colognes sold alongside the salon

The price list is the reason to start here rather than guess. Two rules sit inside it that are easy to miss. Manicures, pedicures and facials are available on Wednesday and Thursday only, so a Friday appointment cannot include them. And the named master barber services, two hour sessions at 150 to 200 pounds with Mr Refat, Mr Sadik or Mr Sezgin, run at Curzon Street only, not at the St James’s shop. They also publish a skin condition notice: tell them in advance about any rash, infection, open wound or severe acne, because they reserve the right to decline a shave that would make it worse.

What to know before you go

Saturday is the day, Sunday is the short one. Turnbull & Asser open 9.30 to 6 on a Saturday and close on Sunday, and so does the Trumper barber shop. Two doors do trade on a Sunday: New & Lingwood at 53 from midday to five, and Paxton & Whitfield at 93 from eleven to five.

The bespoke rooms are not on Jermyn Street. Turnbull & Asser measure on Bury Street and run a third room on Davies Street in Mayfair. Trumper shave on Duke of York Street and Curzon Street. Walk to the address, not to the street name.

A first bespoke shirt is four shirts. Turnbull & Asser take a minimum order of four for a new customer, and ask you to wear and wash the first one three times before the pattern is finalised. This is not a same day purchase and it is not a single shirt.

The barber takes a deposit. Trumper take one at the time of booking. Their treatment days are restricted and their premium services are site specific, so say what you want when you book rather than on arrival.

This is the street for ready to wear. That is the whole point of the difference with Savile Row. Shirts, shoes, hosiery, dressing gowns, colognes and cheese all leave the shop with you. Only the commissions take weeks.

It is a five minute walk from Piccadilly Circus. Jermyn Street runs parallel to Piccadilly, one street south, from St James’s Street to Regent Street. You can walk its whole length in ten minutes and see every shop on this page.

Everything here was taken from each shop’s own published information and rechecked on 28 September 2026. Prices are theirs and quoted as starting figures. Confirm before you travel.

Oxford Street runs parallel two streets north and is the opposite proposition: four tube stations, four Zara branches, and nothing open before half eleven on a Sunday.

The best bookshops in London begins two minutes away at Hatchards, which opened on Piccadilly in 1797, the same year as the cheesemonger on this street.

Spa days and private spas cover the unhurried end of the same errand.

Where to go next

Sample sales cover buying the same labels at a discount, and what the terms usually say.

Savile Row is the other half of this subject and the opposite proposition: office hours, three fittings and a ten week wait, with only one house on the street publishing a price.

London dress codes covers which rooms in this city still expect a jacket, which is the reason most people come to either street in the first place.

Shopping in London is the reason this street beats the big ones on a Sunday: shops under 280 square metres are not bound by the six hour rule that closes the department stores at six.

The best barbers in London takes Trumper’s price list and sets it against Truefitt & Hill on St James’s Street, founded 1805 and the oldest barbering business in the world, and against the modern shops that open on a Sunday.

Mayfair is the district immediately north, and Harrods is the other way of doing all of this at once, under one roof and open seven days.

Questions we get asked

What is Jermyn Street known for?

Shirtmaking, above everything else. Turnbull & Asser have been at 71 to 72 since 1903 and hold the Royal Warrant of King Charles III. New & Lingwood have been on the street since 1922 at number 53. It also holds Paxton & Whitfield the cheesemongers at 93, trading since 1797, and Geo. F. Trumper the barbers are a minute away on Duke of York Street.

Is Jermyn Street open on a Sunday?

Half of it. Turnbull & Asser close on Sunday and so does Geo. F. Trumper round the corner on Duke of York Street. Two of the four open: New & Lingwood at number 53 from midday to 5pm, and Paxton & Whitfield at number 93 from 11am to 5pm. If your only free day is Sunday you can still shop the street, but the shirtmaker and the barber will be shut.

How much is a wet shave in London?

At Geo. F. Trumper, just off Jermyn Street, a wet shave with hot towels starts at 50 pounds and a hair cut at 45. A head shave is also from 50, a full beard trim and shaping from 30, and a moustache trim, curl and wax from 15. They take a deposit when you book. Shaving lessons are 100 pounds with a cartridge razor and 150 with an open razor.

How many shirts do you have to order at Turnbull and Asser?

Four, for a first bespoke commission. Their own bespoke page explains why: the first shirt is a sample, and you are asked to wear and launder it three times so the cloth settles before the pattern is finally adjusted. Bespoke is measured at 23 Bury Street rather than at the Jermyn Street flagship.

What is the difference between Jermyn Street and Savile Row?

Savile Row cuts suits and keeps workshop hours, shutting at five and staying closed all weekend. Jermyn Street sells shirts, shoes, hosiery and grooming, keeps shop hours, opens on Saturday and publishes its prices. The Row is where you commission something. Jermyn Street is where you can buy something the same afternoon.

Where is Jermyn Street in London?

In St James’s, running parallel to Piccadilly one street to the south, from St James’s Street at the west end to Regent Street at the east. Piccadilly Circus station is about four minutes from the Regent Street end and Green Park about five from the other. The whole street takes ten minutes to walk.

Written by Robert J Wills, no. 117 in the guide.

Last checked 28 September 2026 against the venues' own published information. Nobody pays to appear here and we take no bookings.

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